Benetton is no stranger to controversy - a previous campaign was withdrawn in the United States when some groups objected to an image of a black woman breast-feeding a white baby. There were also some objections in Italy during the Gulf War over an advertisement which showed crosses in a cemetery with a Jewish headstone in the middle of the photo.

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The photo of the Photograph: Benetton A newborn baby, still with umbilical cord. A nun and priest kissing. A white woman, black woman and Asian baby wrapped up together in a blanket. Second in the poll was a poster from the masters of "shockvertising" Benetton.

Benetton advertisement newborn baby

Newborn Baby September 1991 Another ad featured a bloodied, unwashed newborn baby with umbilical cord still attached. The newborn ad prompted roughly 650 complaints to the British Advertising Standards Authority, which noted in its 1991 annual report that the Benetton baby ad "attracted more complaints than we have ever previously known." Discover all the new arrivals of trousers and pants for baby boys and baby girls by United Colors of Benetton. - Free delivery on orders over €40. The 'Black woman breastfeedin white baby' is the most awarded advertisement in Benetton's campaign history and probably also the most remembered one. February 1991 - Tongues Following UCB's explanation of this advertisement campaign - this picture of three children (black, white and asian) sticking out their tongues is a good instance of how a universal theme sometimes encounters unforeseen Discover all the new arrivals for baby girl and baby boy accessories by United Colors of Benetton. - Free delivery on orders over 300 DKR. Benetton donated generously to an AIDS foundation, again with the consent of Kirkby’s family. Newborn baby.

- Free returns. To opposition against the irruption of "death" as an advertising subject, Benetton answered with a birth, the famous image of a newborn baby still attached to the umbilical cord.

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There are pictures of some of them: With the umbilical cord still intact, the baby lays in a premonition of the grave. Child deaths from AIDS are still prevalent.

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One of the six new print ads features models dressed like a priest and nun and kissing on the lips.

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Another ad shows a newborn still bloody from birth and with its umbilical cord unsevered. Discover all the new arrivals for baby girl and baby boy accessories by United Colors of Benetton.

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23 Jul 1991 Earlier Benetton controversies centered on ads showing multicolored condoms and a white baby nursing at a black breast. "We are a little bit in

It was released in Mar The Print Ad titled TODAY ALL ARE EQUAL was done by Hasan & Partners Helsinki advertising agency for Stora Enso in Finland.